Every year when December rolls around, avid youtube watchers are excited about the ever so anticipated series: vlogmas.
Vlogging is a term meaning “video blogging.” YouTubers who vlog generally have their viewers watch a video of things they do during the day. Vlogmas is the same but usually holiday-themed, hence the mash-up of Christmas and vlogging.
The yearly tradition was created in 2011 by a YouTuber named Ingrid Nilsen. Requested by many of her viewers, the series was meant to serve as a countdown to Christmas.
For some, Christmas is their favorite time of the year and vlogmas is a reminder of the special feelings the season brings. Senior Ilah Perez-Johnson has the same feeling when Vlogmas starts up. “I think just seeing the things that people do during the holiday season is something fun to watch,” she shared.
The idea is mostly based on the lifestyle and beauty community on YouTube. These genres of YouTube tend to be the ones that produce the most vlogs; most of them already play to the strings of their viewer’s hearts by sharing their lives with the internet.
Some YouTubers add in their own flare of creativity to their daily videos. AlishaMarie, a highly watched YouTuber, has Starbucks employees write “Vlogmas Day…” as a fun reminder of another day going by till Christmas.
The occasion gives YouTubers an easy reason to create more content. Nilsen described the series as another reason for her to create, in an interview with Refinery29. “I think that, at my core, I’m somebody that loves to create, and I really love seeing how ideas can really just become so much bigger than what you intended in really amazing ways,” the YouTuber said.
The series also amplifies the feeling of warmth and joy that the Christmas season creates. “Usually, watching the vlogs will make it feel even more like Christmas when there aren’t the usual signs such as snow,” said Perez-Johnson.
With the intent to share the holiday spirit, Vlogmas allows people to watch their favorite YouTubers around a joyful time of the year and allows those who watch to have something to look forward to in the days leading up to Christmas.
