Black Friday is one of the most anticipated days of the year, a day when people are searching for the best deals to save money on items that would otherwise be expensive, such as Playstations, iPads, or the newest phones. Black Friday, however, also brings around a spike in fake websites in order to bait customers into entering their credit card information and “buying” their fake items.
One brand that was mimicked this past Black Friday was Uggs, the company known for their furry boots. The URL “uggusstore.com” will bring you to a fake website with deals on the homepage that advertise their boots as being up to 80 percent off. Aziz Rahman, a senior partner at the law firm Rahman Ravelli, said it’s easy to trick people on Black Friday. He stated, “A sales day such as Black Friday intensifies the desire for a bargain and, therefore, creates a demand that can be filled by people supplying counterfeit goods.”
One other way people attempted to scam customers is through the App Store. The creators of the fake apps purchase search terms in the app store to appear at the top of the results. According to the New York Post, fake apps associated with brands like Coach, Michael Kors, Dollar Tree, Converse, and Louis Vuitton have popped up on the app store this year trying to get people to forfeit their information on the app. According to Chris Mason, CEO of Branding Brand, this hasn’t always been a problem. “This is the first year we’re seeing this kind of proliferation with Apple,” Mason said, “and the brands are losing the game of Whack-a-Mole.”
To avoid these fake websites next time, never buy something from a website through email or through an ad on Facebook or Twitter. Online shopping always comes with its risks, and with online shopping becoming increasingly popular, the amount of fake websites will keep increasing.
owen ward • Dec 14, 2016 at 11:46 am
great article! good read