The beauty and fashion icon, Rihanna, launched her first ever makeup line: Fenty Beauty. Rihanna started this makeup line because as a young girl, she was inspired by makeup and the power it gave to women. She was able to find the perfect formula and create products that work for people of all different colors, skin types, and ethnicities. On the Fenty Beauty website, Rihanna says, “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.”
This makeup line includes 40 shades of foundation ranging from pale white to the darkest skin tones. The Fenty Beauty, Pro Filt’r Soft Matte Longwear Foundation, is a lightweight foundation that is made to last all day with medium to full coverage. The foundation is supposed to be resistant to sweat and humidity and also won’t clog pores. The company worked hard to find the best formula by working with professional makeup artists, doing extensive research, and testing on women. Fenty Beauty is also cruelty free, refusing to test on animals.
This makeup line is not only known for foundation, but also for over thirty shades of lipsticks, highlighters for women of all color, primers, brushes, and concealers..
Student, Olivia Nelson, was very excited to hear Rihanna was making her own makeup line. She said, “Rihanna is a huge beauty icon and I expected her makeup line to be high quality.” Nelson recently purchased the Pro Filt’r Soft Matte Longwear Foundation. She said, “I like this foundation because it gives a blurred matte finish. I have normal to oily skin so I think this mattifying foundation is perfect for my skin. The only complaint I have is that it oxidizes.” Oxidizing means that the foundation can darken after it has settled into the skin. It is recommended to test the foundation on the skin in the store and let it settle for a couple minutes, before purchasing and leaving. Nelson believes Rihanna’s makeup line is different from others because, “Rihanna created a huge range of shades that work for many different skin tones, something most makeup brands don’t take into consideration. It also is important to me that her makeup line is cruelty free.”
Rihanna’s affordable, accessible makeup line will allow people of all genders, races, ethnicities, and cultures to feel comfortable in their own skin.
