The student news site of Pleasant Valley High School

Spartan Shield

The student news site of Pleasant Valley High School

Spartan Shield

The student news site of Pleasant Valley High School

Spartan Shield

Capitalism’s favorite substance: The normalization of caffeine

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Alyssa Smith
A PV student is pictured enjoying an energy drink at local coffee joint, Coffee Hound. This is one of the many places popular among students to grab a quick drink to energize. But what is really behind this unrelenting need to caffeinate?

Today, students from junior high to graduate school are dependent on caffeine consumption in order to stay awake. College campuses and high schools have even opened coffee shops within their own walls. 

Coffee has historically been a part of American culture, becoming popular during the early 18th century when it was a patriotic act to boycott tea during the American Revolution.

And yet, consumption of coffee has seemed to become only more patriotic over the years as the beverage is a daily necessity for many Americans, especially students and workers.

This is reflected immensely at PV. The majority of students at PV would consider caffeine a necessity; 63% of polled PV students claim to consume caffeine habitually. If caffeine were considered a drug, the world would surely consider this an epidemic.

As a whole, caffeine is used daily by 80% of the population, making it the world’s most popular psychoactive drug. Although caffeine can be a useful tool to balance scholastic success with social life, its use has been eerily normalized and even encouraged for decades.

This is because it is capitalism’s unrivaled drug.

In the age of 40-hour work weeks and monolithic student loan debt, no other thing can keep the working class awake to work and the learning class awake to learn how to be a part of the working class. 

The truth is, caffeine is found in more than we think. It can be found in gum, vitamin waters, pills and various snacks. Because caffeine is always around us, a tolerance can build quickly. This is why one cup of coffee can evolve into needing five cups of coffee to stay awake. 

For any other type of drug, this susceptibility to addiction may sound concerning. However, because caffeine is normalized in our society, a high tolerance to it is something that is relatable to many. 

Even more so than ever, America demands productivity at all hours of the day. So why would we not encourage a drug that helps us keep up with this demand? 

Author Margaret Meagher commented on this in her novel. “Coffee has [expanded] humanity’s working-day from 12 to a potential 24 hours. The tempo, the complexity, the tension of modern life, call for something that can perform the miracle of stimulating brain activity, without evil, habit-forming after-effects,” she stated. 

While many find a cup of coffee refreshing, caffeine still encourages a dystopian world of ever-productive robots, locked behind cubicles and computer screens.

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Josie Olderog
Josie Olderog, Feature Editor
Josie is a senior at Pleasant Valley High School and plans on continuing her education at the University of Iowa majoring in graphic design with a creative writing minor. She has grown fond of the arts and often uses fashion as a creative outlet. For a bite to eat you can often find Josie at Pancheros, her favorite restaurant. Sometimes you will find her at Coffee Hound to quench her thirst with a smoothie. Josie is not only a cat mom to her cat named Everest, but also a plant mom to her many house plants, her most favorite being her Transanta Zebrina. Josie loves to boat and tube on The Mississippi River. Although her favorite season is summer, in the wintertime Josie likes to hit the slopes on her skis or find a cozy place to read some books. Josie's favorite reads are The Perks of Being a Wallflower, Dandelion Wine, and The Handmaid's Tale. When she's not in the mood to read she will watch her all time favorite shows which are That 70´s Show and Dexter. Josie has ventured to many places her most memorable trips include Paris and Colorado. Josie looks forward to working on the Shield as the feature editor this semester.
Alyssa Smith
Alyssa Smith, Social Media Manager
Alyssa Smith is a senior at Pleasant Valley and plans to continue her education at the University of Iowa studying business analytics and marketing. She is a lover of green tea and dogs and you can often find her hammocking in various parks, including Scott County Park where she works in the summer as a camp counselor. Clearly a nature lover, she enjoys hiking and exploring and keeping various plants; her favorite is the English ivory. You can also find her at the farmers market or shopping in general. One of her favorite restaurants is the Village Deli in the village of east Davenport. She loves cooking and her favorite dish is pasta but she also enjoys baking, something she does to wind down after a long day. She also loves winding down with music--her favorite artists being Phoebe Bridgers, Taylor Swift, and Zach Bryan. Some of her favorite movies include The Truman Show and Singing in the Rain. Her favorite reads are The Awakening by Kate Chopin and Just Kids by Patti Smith. As the social media manager of the Spartan Shield, Alyssa is excited to connect with others and expand her knowledge this year.
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Capitalism’s favorite substance: The normalization of caffeine